If you can remember Groupon, then you’ll be delighted to know that the discount voucher shop is reinventing itself as a kind of business directory listing all kinds of restaurant, services and shops. Groupon altered its business model as a tactic to fuel further growth, and we must say it’s a very positive change.
Now when you visit Groupon.com you’ll find there’s a lot more to it than just its discount vouchers. It’s now threatening to become a serious competitor to more established sites like the Yellow Pages and Yelp, offering detailed business information alongside tons of great deals via its promotional coupons. For consumers it’s a win-win because they get to kill two birds with one stone, by finding what they need and saving money too! Check out this example San Jose Mexican Restaurant listing.